Audience Booklet

Audience Booklet

Representation of Ethnicity.

Stereotypes in the Media.


Stereotypes of white people;

• Law abiding?
• Drink alcohol- Wine/Beer.
• Class Structure- Upper, Middle, Working.
• Stressed/Uptight.
• Trailer Trash/Hillbillies/White Trash.
• Educated.
• More Academic.
• Eloquent.
• Nerdy.
• Stiff (upper lip)
• Often play stupid characters.
• Often play the villain.
• Bitchy.
• Size zero.
• Different hair colours.
• Dry/Sarcastic sense of humour.

Stereotypes of Black people;

• Big booty.
• Gangsters/rappers.
• Crime.
• Can't swim.
• Well hung.
• Black guy always dies.
• Relaxed/ Laid back.
• Power hungry.
• Cooler than white people.
• Muscular.
• Big lips.
• Big Noses.
• Colour 'black' is always mentioned when reported on the news.
• Loud.
• Friendly.
• Bubbly.
• Attitude.
• Swagger.
• Speak in slang/lingo.
• Black men don't make good fathers.
• More focused on religion.
• Gospel.
• Big families.
• Small house.
• Unusual names. 

Representation of Age- Presentation

Representations of age

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Notes on stereotypes of Age.

Young - (0-25) 
Includes children, teenagers and young adults.
Some stereotypes of the young can include;

• Gangs
• Crime
• Parties/Clubbing.
• Lazy.
• Rude
• Modern
• Loud/noisy
• Drugs
• Sexual
• Immature
• Rely on parents
• Teenage pregnancy
• Moody
• Argumentative

Some sub cultures of young people ; 

• Chavs
• Emos
• Goths
• Townies
• Geeks
• Grebs

The media often focuses on the negatives of the young rather than the positives, this is because young people are seen by the media to be easy targets.


Old- (60-65+) 
This can depend on the profession that the person does as a footballer aged 40 is classed as old whereas, a Politician that is 40 may be seen as 'young' - and may be seen to lack seriousness or experience (or both)
Some stereotypes of the old are;

• Grumpy
• Awkward
• Stubborn
• Smell
• Dependant
• Moany
• Traditional
• Narrow Minded
• Hard of hearing
• Hunchbacked
• Anti-youth
• Racist
• Prefer things how they used to be.
• Set in their ways
• Sleep all the time
• Hobbies
• Lonely
• Have their own little community
• Wrinkly. 

Audience Theory Questions

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