Distribution

• Vertical/Horizontal Integration.
• 90+ territories.
• Hollywood= own distribution offices. 
• Independant= hire.
• Advertising/Marketing.
• Below the line(viral) / Above the line marketing.
• Licensing allows films to be legally released.
• Release films that relate to the time of year.
• Digital and 35mm , mainstream and independant.
• Typical release day is a friday, this is decided by FDA(Film distribution association)
• Digital screen network
• 10 films released in a week.
• Specialised films (local), Mainstream (blanket release)
• Opening Weekends/Pre-release/Premieres.